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- Dec 19, 2017
ADAPTING TO CHANGE
Background Previously on Google, advertisers could only bid on their own brand terms, competitor terms were off limits. However, on April 23rd 2013 Google liberalised their policy on trademarking by allowing advertisers to bid [...]
- Dec 19, 2017
WHAT EVERY MARKETING MANAGER OUGHT TO KNOW ABOUT GOOGLE MY BUSINESS
Google Plus was launched in 2011, and while it may have had a slow start in terms of user activity, in the last few years it’s seen significant growth in terms [...]
- Dec 19, 2017
THE FUEL BEHIND DIGITAL TECH INDUSTRIES
Fuelling the interest of major digital players such as Twitter, Lumosity, Buzzfeed and the Gilt Group, a New York based start-up is making waves in the digital space, managing to secure [...]
- Dec 14, 2017
AD EXTENSIONS AND IMPACT ON QUALITY SCORE
Background The purpose of this case study is to elucidate how Columbus has driven Our Clients’ successful e-commerce capabilities over the past 3 months through ad extensions. By introducing these sitelinks [...]
- Dec 14, 2017
RESEARCHING CONSUMER AND INDUSTRY BEHAVIOUR
Background Our client is a market leading Australian brand operating within a number of highly competitive categories including office supplies, technology, furniture and printing equipment. With successful e-commerce and in-store capabilities, [...]
- Dec 14, 2017
DRIVING SALES FROM FACEBOOK USER FEEDBACK
The Background Our client is the consumer banking division of the financial services multinational, Citigroup. Columbus & eMitch manage our client’s online media buying in Australia. Together we develop cross channel [...]
