• Dec 19, 2017

    ADAPTING TO CHANGE

    Background Previously on Google, advertisers could only bid on their own brand terms, competitor terms were off limits. However, on April 23rd 2013 Google liberalised their policy on trademarking by allowing advertisers to bid [...]

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  • Dec 19, 2017
  • Dec 19, 2017

    THE FUEL BEHIND DIGITAL TECH INDUSTRIES

    Fuelling the interest of major digital players such as Twitter, Lumosity, Buzzfeed and the Gilt Group, a New York based start-up is making waves in the digital space, managing to secure [...]

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  • Dec 14, 2017

    AD EXTENSIONS AND IMPACT ON QUALITY SCORE

    Background The purpose of this case study is to elucidate how Columbus has driven Our Clients’ successful e-commerce capabilities over the past 3 months through ad extensions. By introducing these sitelinks [...]

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  • Dec 14, 2017

    RESEARCHING CONSUMER AND INDUSTRY BEHAVIOUR

    Background Our client is a market leading Australian brand operating within a number of highly competitive categories including office supplies, technology, furniture and printing equipment. With successful e-commerce and in-store capabilities, [...]

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  • Dec 14, 2017

    DRIVING SALES FROM FACEBOOK USER FEEDBACK

    The Background Our client is the consumer banking division of the financial services multinational, Citigroup. Columbus & eMitch manage our client’s online media buying in Australia. Together we develop cross channel [...]

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