You might be more biased than you think…

At Columbus, we’re actively pursuing a culture of diversity, not only across gender but background, age and thought. We support various initiatives in the industry that help to educate our team on the issues as well as ways to help tackle them head on. When Google announced the launch of their She Leads program, we […]

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Using automation to support Virgin Australia’s ‘Happy Hour’ sale

Overview Every Thursday at 4pm, Virgin Australia (VA) release a selection of heavily discounted routes to their anxiously waiting consumers. They call this the ‘Happy Hour’ Sale.  VA is looking to increase the promotion and personalisation of this sale across more channels, primarily promoted through Facebook. Previously, our SEM activity was not personalised for the […]

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Mission: Leave No Pages Behind

One of Australia’s leading wealth management organisations was embarking on a CMS migration to improve their online customer experience.  To ensure the new site retained as much SEO value from website authority, mitigate any lost traffic and subsequent loss of digital sales, Columbus completed a detailed migration project. Spanning six months to cover pre, during […]

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Preparing Victorians for a summer of extreme fire danger

At Dentsu Aegis Network we pride ourselves on our ability to use data and emerging technology to pioneer and deliver brave solutions for our clients and this campaign is a testament to that. Dentsu Mitchell & Columbus were tasked with translating bushfire awareness into immediate behavioural action in one of the most fire-prone regions in […]

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Influencers help girls make their move

Coupling an innovative social strategy together with the power of influencer marketing, the Australian Government’s Girls Make Your Move campaign connected with over 3 million people backed with 3 million+ engagements and improvements in target audience attitudes and behaviours. The Department of Health recognised that only one in ten people aged 13-17 years undertook the […]

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Integrating TV and Paid Search

The Background Our client is a growing Australian brand operating within a the highly competitive finance vertical. Since launching, sales have grown consistently. Still, our client’s brands face a major issue. Our client, as a provider of finance products, has relatively low awareness in the market. To increase awareness our client launched DRTV activity in […]

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