HOW ORGANIC SEARCH EVOLVED IN 2017

We’re in a time of great change. The way we as consumers search for what we’re looking for, has rapidly changed in the last 12-18 months alone.  It’s no secret we’re using our phones a lot more, but with 25% of Australian smartphone owners using voice search at least once a week. What implications will […]

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COLUMBUS RUNS SECOND INSTALLMENT OF THINK TANK

Think Tank is a first of its kind innovation initiative at Columbus. Designed to encourage strategic thinking and ensure the team is always pitch fit, the initiative is run quarterly. Individuals volunteer to be part of a team and pitch a solution to a real client business problem with only 24 hours to respond and […]

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PART 1: THE CONVENIENCE OF VOICE SEARCH

Voice search is undeniably changing the very way in which we use our devices. Despite being less than a decade old, we’ve already adopted voice recognition and its search capabilities as an essential technology. According to Google, at least 20% of all mobile search is now done using voice commands. The rise of voice search […]

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Is your business ready for the GDPR?

Unless you’ve been living on a remote island with no internet access, you’ll be aware of the ever increasing discussions on privacy and data security; largely fuelled by the looming deadline set by the European Union to become fully compliant with the GDPR by May 25, 2018. So, what is the GDPR? How will it […]

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TAPPING INTO INFLUENCER MARKETING

The rise of influencer marketing Influencer Marketing has cemented itself as a vehicle for accelerating consumers through the marketing funnel, from awareness to intent and to purchase. More and more brands are recognising the value of these partnerships as reports increasingly demonstrate impressive ROI. A 2016 Tapinfluence and Nielsen study reported ROI figures in the region of […]

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Is monogamy the best solution when choosing your brand’s advertising and marketing technology partners?

It’s no secret that marketing and advertising technologies are colliding. Sparked by recent M&A activity and an abundance of new technology providers entering the Australian market, marketers now face the difficult task of analysing an ever-increasing landscape of technology providers to find the perfect partner (almost like The Bachelor). Not only does the chosen partner/s […]

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