The rise of influencer marketing Influencer Marketing has cemented itself as a vehicle for accelerating consumers through the marketing funnel, from awareness to intent and to purchase. More and more brands are recognising the value of these partnerships as reports increasingly demonstrate impressive ROI. A 2016 Tapinfluence and Nielsen study reported ROI figures in the region of […]

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Is monogamy the best solution when choosing your brand’s advertising and marketing technology partners?

It’s no secret that marketing and advertising technologies are colliding. Sparked by recent M&A activity and an abundance of new technology providers entering the Australian market, marketers now face the difficult task of analysing an ever-increasing landscape of technology providers to find the perfect partner (almost like The Bachelor). Not only does the chosen partner/s […]

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