Integrating TV and Paid Search

The Background Our client is a growing Australian brand operating within a the highly competitive finance vertical. Since launching, sales have grown consistently. Still, our client’s brands face a major issue. Our client, as a provider of finance products, has relatively low awareness in the market. To increase awareness our client launched DRTV activity in […]

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A Digital Solution to a Local Problem

Background This client provides both retail and service functions in the Auto vertical and has had a presence in Australia for over 120 years. With such length and depth of history this client has developed a very large retail footprint across the full extent of the country, over 600 stores nationwide. The size of this […]

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